LUXURY AND RETAIL 


One of the centers to be conceptualized in the year 2013 was the Center of Excellence for Retail & Luxury.

CENTER’S MISSION: Create a Global Knowledge Platform for both Retail and Luxury through deep research. An Advisory Board consisting of industry leaders in Retail and Luxury has been set up to act as a sounding board for all Projects that get initiated through the Centers Members.

An Advisory Board consisting of industry leaders in Retail and Luxury has been set up to act as a sounding board for all Projects that get initiated through the Centers Members.

Mr. Roberto Grasso, MD Ferrero Australia
Mr. Damodar Mall, CEO Reliance Retail
Mr. Darshan Mehta, President & CEO Reliance Brands
Mr. Stefano Pelle, MD Ferrero India
Dr. Anjana Grewal, Ph.D Senior Professor & Director-COE SDA Bocconi Asia Center

International Collaboration
Prof. Sandro Castaldo, Ph.D Professor of Marketing SDA Bocconi
Prof. Monica Grosso, Ph.D Asst. Professor of Marketing, SDA Bocconi
Asst. Professor of UPR Markets & Innovations EMILYON Business School

ACTIVITIES

RETAIL MANAGER
An executive education program with both Milan and India editions has been successfully executed in 2013 and 2014

RESEARCH PROJECTS
– Legal Aspects for Retail – 2014 – Pricing of SKUs in various Retail Chains – 2014
– Study of the Fragrance Market – 2015
– The Current Indian Shopper & Retail Channel Levers – 2015-2016
– The Sachet Revolution in India – WIP
– A Research Report on Ice-cream Industry in India – WIP
– Mall study for India’s key cities – WIP
– Loyalty program for fashion apparel industry – WIP
– Customer Satisfaction in Airlines / Hospitality sector – WIP

RETAIL FORUM
Roundtable Conference on ‘Customer Centricity in Retail Industry in India’ – 2016
Roundtable Conference on ‘Game Changing Levers in the Omni-channel Retail World in India’ – 2017 – To know more 

Luxury-retail-COE-SDA-Bocconi-Asia-Center

RECENT RESEARCH PAPERS

How store attributes impact shoppers loyalty: An investigation in Indian Retail sector’ co-authored by Prof. Monica Grosso, Prof. Sandro Castaldo and Prof. Dr. Anjana Grewal. To Access the paper – Click Here

“Retailing Trends in India: Snapshot 2016” co-authored  by Dr Anjana Grewal (PhD), Amit Kawadiwale. Presented at the International Research Conference 2018 organized by Jamnalal Bajaj Institute of Management Studies (JBIMS), Mumbai