LUXURY AND RETAIL 


One of the centers to be conceptualized in the year 2013 was the Center of Excellence for Retail & Luxury.

CENTER’S MISSION: Create a Global Knowledge Platform for both Retail and Luxury through deep research. An Advisory Board consisting of industry leaders in Retail and Luxury has been set up to act as a sounding board for all Projects that get initiated through the Centers Members.

An Advisory Board consisting of industry leaders in Retail and Luxury has been set up to act as a sounding board for all Projects that get initiated through the Centers Members.

Mr. Roberto Grasso, MD Ferrero Australia
Mr. Damodar Mall, CEO Reliance Retail
Mr. Darshan Mehta, President & CEO Reliance Brands
Mr. Stefano Pelle, MD Ferrero India
Dr. Anjana Grewal, Ph.D Senior Professor & Director-COE SDA Bocconi Asia Center

International Collaboration
Prof. Sandro Castaldo, Ph.D Professor of Marketing SDA Bocconi
Prof. Monica Grosso, Ph.D Asst. Professor of Marketing, SDA Bocconi
Asst. Professor of UPR Markets & Innovations EMILYON Business School

YOUR RATIONALE FOR SELECTING CENTER OF EXCELLENCE IN RETAIL & LUXURY AS YOUR RESEARCH PARTNER

Leading Faculty at SDA Bocconi in Retail & Luxury – Doing research on Consumer Buyer Behavior, Customer Satisfaction & Dissatisfaction, Loyalty Programs, Privacy, Category Management, Channel Management, E-Commerce & Mobile Commerce, Experiential Marketing, Retail Innovation, Retail Distribution, Private labels vs Brands and Value Co-Creation.

Director Prof. (Dr) Anjana Grewal, Ph.D., has several decades of experience in Retail & FMCG sectors at Senior Level in India – Expertise in Marketing, Channel Management, Service Quality & Customer Satisfaction

Bocconi has 263 Partner Schools across the world which helps us to connect with other countries to determine best practices

Experience in developing Digital Questionnaire & managing backend data

Managed Field Solutions for a Pan India study. Thereby creating a new capability for the center to undertake large studies in future Deep Experience in Qualitative and Quantitative Research Projects

ACTIVITIES

RETAIL MANAGER
An executive education program with both Milan and India editions has been successfully executed in 2013 and 2014

RESEARCH PROJECTS
– Legal Aspects for Retail – 2014 – Pricing of SKUs in various Retail Chains – 2014
– Study of the Fragrance Market – 2015
– The Current Indian Shopper & Retail Channel Levers – 2015-2016
– The Sachet Revolution in India – WIP
– A Research Report on Ice-cream Industry in India – WIP
– Mall study for India’s key cities – WIP
– Loyalty program for fashion apparel industry – WIP
– Customer Satisfaction in Airlines / Hospitality sector – WIP

RESEARCH PAPER
‘How store attributes impact shoppers loyalty: An investigation in Indian Retail sector’ co-authored by Prof. Monica Grosso, Prof. Sandro Castaldo and Prof. Dr. Anjana Grewal – WIP

RETAIL FORUM
Roundtable Conference on ‘Customer Centricity in Retail Industry in India’ – 2016
Roundtable Conference on ‘Game Changing Levers in the Omni-channel Retail World in India’ – 2017

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