Monica-Grosso-SDA-Bocconi-Asia-Center

SDA Assistant Professor of Marketing

Director for Retail Manager & Go to Market Programs at SDA Bocconi

Degree in Business Administration, Bocconi University, Milan, 2004
Ph.D. in Business Administration and Management, Bocconi University, Milan, 2012

Monica Grosso is an Assistant Professor of Marketing. Her research interests focus on channel relationships both B2B (barganing and collaborative relationships between manufacturers and retailers) and B2C (between retailers and their shoppers). Within this domain she investigated several specific topics like channel design, category management, trade marketing, private labels and retail branding, retail loyalty programs and others. Her teaching experience is rooted on retail/store management and channel design and management.

  • Channel relationships
  • in-store trust
  • private label vs. brand
  • ecommerce
  • mobile commerce

Books

  • “Private Labels and National Brands: A Comparison Within Brand Extension”, (Co-Author- S. Castaldo), in Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman (eds.) Advances in National Brand and Private Label Marketing, Springer Proceedings in Business and Economics, pp. 95-102
  • “Retailer-Customers Relationships in the Online Setting: An Empirical Investigation to Overcome Privacy Concerns and Improve Information Sharing”, (Co-Author- S. Castaldo), in Musso Fabio and Elena Druica (eds.) Handbook of Research on Retailer-Consumer Relationship Development, IGI Global, 2014, pp. 204-225
  • “Retail & Channel marketing”, (Co-Authors- S. Cataldo & K. Premazzi), Edward Elgar Publishing Ltd, Camberley, 2013
  • “Give to get. An experimental study to explore information giving and technology adoption in retailing”, (Co-Authors- S. Castaldo e K. Premazzi), in Timmermans Harry and Pantano Eleonora (eds.), Advanced Technologies Management for Retailing, IGI Global, 2011, pp. 197-220
  • “Channel Management”, (Co-Author-S. Castaldo) in E. Valdani (ed.) Marketing Management, Egea 2011, 743-762
  • “Exploring how third-party organizations facilitate coopetition management in buyer–seller relationships”, (Co-Authors- S. Castaldo, G. Moellering e F. Zerbini), in Castaldo Sandro, Dagnino Gianbattista, Le Roy Frederic e Yami Said (eds.), Coopetition. Winning Strategies for the 21st Century, Edward Elgar Publishing Ltd, Camberley, 2010, pp. 166-182
  • “Trust in on line customer-firm interaction: a literature review and directions for research” (Co-Authors- S. Castaldo, C. Hofacker e K. Premazzi), in Latusek Dominika e Gerbasi Alexandra (eds.) Trust and Technology in a Ubiquitous Modern Environment, IGI Global, 2010, pp. 287-304
  • “Channel design” (Co-Author- S. Castaldo), in Sandro Castaldo (ed.) Retail & Channel Management, Egea, Milan, 2008, 125-150
  • “e-Trust” (Co-Author- S. Castaldo), in Castaldo Sandro, Trust in Market Relationships, Edward Elgar Publishing Ltd, Camberley, 2007

Articles

  • “Customers’ information sharing with e-vendors: The role of initial trust and incentives” (Co-Authors S. Castaldo, C. Hofacker, K. Premazzi, P. Raman and S. Brudvig), International Journal of Electronic Commerce, Spring 2010, Vol. 14, No. 3, 63–91
  • “Supporting retailers to exploit online settings for internationalization: the different role of trust and compensation” (Co-Authors S. Castaldo, C. Hofacker and K. Premazzi), Journal of Retailing and Consumer Services, 2010, Vol. 17, No. 3, 229-240
  • “Integration of third parties within existing dyads: An exploratory study of category management programs (CMPs)” (Co-Authors S. Castaldo and F. Zerbini), Industrial Marketing Management, vol. 38, 2009, 946–959
  • “Mediated Category Management: How Third Parties Enable The Implementation Of Buyer-seller Collaboration” (Co-Authors F. Zerbini and G. Moellering), Finanza Marketing e Produzione, 2009, pp. 11-28
  • “Customers’ information sharing with e-vendors: The role of initial trust and incentives” (Co-Authors- S. Castaldo, C. Hofacker, K. Premazzi, P. Raman e S. Brudvig), International Journal of Electronic Commerce, Spring 2010, Vol. 14, No. 3, 63–91
  • “Supporting retailers to exploit online settings for internationalization: the different role of trust and compensation” (Co-Authors-S. Castaldo, C. Hofacker e K. Premazzi), Journal of Retailing and Consumer Services, 2010, Vol. 17, No. 3, 229-240
  • “Integration of third parties within existing dyads: An exploratory study of category management programs (CMPs)” (Co-Authors- S. Castaldo e F. Zerbini), Industrial Marketing Management, vol. 38, 2009, 946–959
  • “Mediated Category Management: How Third Parties Enable The Implementation Of Buyer-seller Collaboration” (Co-Authors- F. Zerbini e G. Moellering), Finanza Marketing e Produzione, 2009, pp. 11-28″